The author, a former professor and president of Northwestern University, explores how to create employee motivation for business success. He explains the results and implications of his thorough experiments in areas of increasing worker efficiency through imitation, competition, loyalty, concentration, wages, pleasure, the love of the game, relaxation, and habit formation. The key is to find each worker's latent powers and hidden stores of energy to discover wider horizons of honorable and profitable activity. The aim is for more profits earned more pleasantly for all concerned. Practical ideas and instructions for how they may be applied simply to different types of businesses are examined in this great book. A genuine contribution to the field of business psychology from the author of The Theory of Advertising, The Psychology of Public Speaking, Influencing Men in Business, Science and Common Sense in Working with Men and many others 182 pages.